“Twitter U” Enrolling Execs and Marketers

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Twitter started an online marketing program called Twitter Flight School, especially for marketing agencies. The programme was designed to help agencies learn how to build buzz, launch products, drive sales, and instantly connect with audience on Twitter. According to Twitter’s official blog, 15,000 people from agencies…

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In 2014, Twitter started an online marketing program called Twitter Flight School, especially for marketing agencies. The programme was designed to help agencies learn how to build buzz, launch products, drive sales, and instantly connect with audience on Twitter. According to Twitter’s official blog, 15,000 people from agencies such as Starcom Mediavest Group and Omnicom enrolled for the programme and completed the coursework.

Looking at the success of the programme, Twitter has extended it to advertisers and marketers. The new interactive curriculum for brands is packed with exclusive consumer insights and research, indepth product tutorials, and fresh case studies. Those who sign up for Twitter Flight School will also gain access to an array of tips and downloadable presentations that they can use to develop campaign ideas and prepare for senior-level meetings.

The new programme, which is being offered free of charge, consists of two different curriculum. One is aimed at top-level executives looking to build their personal brand and establish themselves as thought leaders by using Twitter as a tool. The other aims to help mid-level marketers get accustomed to and revisit their day-to-day Twitter content planning and budget allocation.

Each course is available in 16 different languages and takes about an hour to complete and teaches marketers how to create and manage objective-based campaigns, integrate Twitter into a TV campaign and drive website traffic conversions.

Free Basics Boost
A survey of more than 3,000 people in India found that 86 per cent of respondents supported Internet.org’s Free Basics offerings, while 80 per cent support the idea of “free access to a set of useful websites on the Internet.” The study — commissioned by Facebook and conducted by David Binder Research, in partnership with Indian research firm Hansa Research — also found that 65 per cent of respondents agree that “A connected India is a stronger India, and connecting more people makes India stronger, more informed and competitive in the world.” Fifty six per cent said it is convincing that access to the Internet “is a human right, and Free Basics can help to bring Internet to all of India.”

Play For Free
There’s good news for Android users. Google is rolling out support for promotional codes on Google Play. This means apps and game developers can use these codes to give away free copies of their paid apps as part of promotions or for user reviews. These codes can be used to unlock special features within an app that are otherwise paid or can be used to give away rewards and recognition or friends and family discounts to business employees. Interestingly, this isn’t all new as it has been a long time feature of the Apple App Store on iOS.

(This story was published in BW | Businessworld Issue Dated 08-02-2016)


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