Most people define a brand as a logo, a symbol or visual image that identifies a product, but a brand means more than that. A brand is a unique identity, as well as the perception created in the minds of people when they come in contact with a product, service, or, in the case of this article, a person…
Most people define a brand as a logo, a symbol or visual image that identifies a product, but a brand means more than that. A brand is a unique identity, as well as the perception created in the minds of people when they come in contact with a product, service, or, in the case of this article, a person. People decide whether to do business with a person (or company) based on how they feel or what they think about the person. In the same vein, personal branding offers a lot of benefits to an entrepreneur, top executive or CEO, and with social media marketing, the opportunities to harness the benefits of building a strong personal brand are limitless.
These are some of the benefits of marketing your personal brand on social media.
Position yourself as a thought leader
A thought leader is a person recognised in an industry as the go-to man or woman for valid insight on industry trends. Thought leaders have the clout to begin movements, revolutions and campaigns. An example is Joe Pulizzi who is recognised as a leading evangelist of content marketing.
Social media marketing helps you to position yourself as a thought leader in your areas of expertise, and helps you to build a cult followership to propagate your message.
Charge higher and negotiate better rates
Want to charge higher rates? Work on your personal brand. What better way to market your new brand personality that matches what you want to charge for your work? Social media can help you to achieve that.
Positioning yourself as a premium brand on social media helps to reinforce your image offline such that, in time, you will have the upper hand on the negotiation table.
Get a better job
For individuals looking to attract better jobs or consulting opportunities, social media can help to achieve that. Many business owners and top executives take to LinkedIn, YouTube, blogs and other social media platforms to market strong personal brands and past achievements to a broader and more diversified audience. The result? Better recognition and exposure in the job market.
Be mindful of the type of content you share online. If your objective is to position yourself as a prospect for top job offers, review everything about the way you project your personal brand online, from your social media profile photos to the content you create and share. You do not want to rouse controversy especially if you currently work for another company.
Expand your network
For CEOs and entrepreneurs, social media can help you to broaden your network to help you to reach and build a relationship with more clients. The more you put your brand out online, the higher the possibility of landing better prospective business clients.
Networking is also easier, less expensive and impactful if conducted the right way on social media. Contributing to industry hot topics and engaging on social media are sure ways to help you to gain recognition. Before you know it, your network of followers and peers widen while you build stronger business relationships.
Gain industry recognition
The fastest way to establish credibility for your personal brand is to gain industry recognition, and social media can help you to achieve this goal. By publishing an e-book, sharing an article or contributing to major blogs you may be paving the way for industry affiliations and recognition.
Conduct informal market research
Market research helps in refining your service and products so you can maintain a position of leadership through innovation. On social media the hard work of finding a pool of target audience for your market research is eliminated as you can easily gain access to a wider pool of viable respondents.
Create awareness for your company
On social media you can create awareness for your company through your personal brand initiatives and platforms. The strategic approach is to link your personal brands to your company pages online, so it is easy for your target audience to relate with both brands.
Be careful of how you share content on each page as the activity on one can damage the other. It is better to manage different pages with a different approach for managing each.
In conclusion, social media is a great platform to work on translating your core values to a niche audience. It may not help you to build the image you want to project, but it will help you to market it, especially if you work at building a solid personal brand. Remember that branding is all about perception, and to manage that perception, a roadmap has to be planned first, else you may end up positioning yourself in a way that will not get you to your goals.
My next article will highlight steps to take to build a rock-solid personal brand online. However, it will be great to hear from you. You can tweet @lexitonpr or send a mail to firstname.lastname@example.org to share your comments. Copyright PUNCH.All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from PUNCH.
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