Here’s why Trump is so good at Twitter

Click here to view original web page at www.businessinsider.com

When Trump first entered the presidential race, the Internet’s content farmers aggregated the real estate magnate and reality star’s most “embarrassing,” “ridiculous,” and “crazy” tweets, perhaps thinking that his loose online record would come back to haunt him. In reality, Trump has succeeded in large part because…

donald trump
Donald Trump.

When Trump first entered the presidential race, the Internet’s content farmers aggregated the real estate magnate and reality star’s most “embarrassing,” “ridiculous,” and “crazy” tweets, perhaps thinking that his loose online record would come back to haunt him.

In reality, Trump has succeeded in large part because he’s retained his vulgar vigor and translated it into the political arena. Now, pundits gaze upon his social media strategy with grudging respect.

The Washington Post has called his Twitter account prolific, populist, and self-obsessed, noting its particular utility as a “real-time message tester” for the candidate, who whips his most-liked Twitter barbs into talking points on the trail. (Trump first tweeted his eventual campaign slogan, “Make America Great Again,” in 2012.) The New York Times has marveled at his command of “an online SWAT team of devoted (some say rabid) supporters who spring into action with stunning speed.”

One political operative called it “a continuous Trump rally that happens on Twitter at all hours.”

What is the secret to Trump’s Twitter success? He’s cemented his reputation as a modern social media master by relying on age-old dick moves. Whether he realizes it or not—and he’s tweeted that he has “a very high IQ,” so I’m assuming he does—his most Trump-ian tweets manage to hit upon all three of Aristotle’s modes of persuasion: logos (the appeal to logic), ethos (the appeal to credibility), and pathos (the appeal to emotion).

Take his response to the December death of six U.S. airmen in Afghanistan:

Read the original article on Slate. Copyright 2016. Follow Slate on Twitter.


Click here to view full article

Spread the love

Leave a Reply

Your email address will not be published.