Behavioral Economics Guru Dan Ariely Joins Lemonade™

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Lemonade, set to be the world’s first P2P insurance carrier, announced today that Professor Dan Ariely will serve as its Chief Behavioral Officer. Recognized as one of the world’s most influential thinkers, Ariely is a Professor of Psychology & Behavioral Economics at…

NEW YORK, Feb. 24, 2016 /PRNewswire/ -- Lemonade, set to be the world's first P2P insurance carrier, announced today that Professor Dan Ariely will serve as its Chief Behavioral Officer.

Recognized as one of the world's most influential thinkers, Ariely is a Professor of Psychology & Behavioral Economics at Duke University. He is the author of the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.

Dan Ariely Joins Lemonade
Dan Ariely Joins Lemonade

"If you tried to create a system to bring out the worst in humans, it would look a lot like the insurance of today," said Dan Ariely, Chief Behavioral Officer, Lemonade. "We've spent recent years deepening our understanding of honesty and trust, and our conclusion is that insurance is crying out for a makeover. With its unique business model and technology, Lemonade aims to reverse the adversarial dynamics that plague the industry, transforming both the economics and experience of insurance."

"Dan's extensive research on dishonesty showcases the leaps science has made in understanding what brings out the best and worst in each of us, and how people's behavior can be changed for the better," said Shai Wininger, Lemonade's co-founder and President. "We believe that behavioral economics, together with our unique technology, will help us decrease fraud, get rid of bureaucracy and lower costs for our customers."

About Lemonade:

Lemonade Insurance Company is set to be the world's first peer-to-peer insurance carrier. Lemonade harnesses the power of behavioral economics and the sharing economy, delivering to consumers an insurance experience that is instantaneous, unconflicted, and downright delightful. Stay up to date at www.lemonade.com and follow us on Twitter @lemonade_inc

SOURCE Lemonade


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