While traditional advertising campaigns have boded well for brands in years prior, it’s time to incorporate an element of interactivity through experiential marketing campaigns. These types of campaigns offer a unique advantage over going the more traditional route in that they offer your audience a chance to “feel” the…
While traditional advertising campaigns have boded well for brands in years prior, it’s time to incorporate an element of interactivity through experiential marketing campaigns.
These types of campaigns offer a unique advantage over going the more traditional route in that they offer your audience a chance to “feel” the elements of your brand for themselves. By doing so, you’ll in turn set yourself apart from competitors who aren’t aware that fostering a two-way conversation with your audience will yield the most promising results.
Below, seven agency executives from Forbes Agency Council share the reasons why brands should consider complementing their existing advertising strategies with experiential marketing campaigns.
1. You‘ll Create Something Tangible
With a compelling experience comes incredible content. By giving people something to see and feel, the likelihood they will share it with their followers is higher than with traditional campaigns. Experiences also are more memorable and talked about. Even outdoor ads in the form of wild postings can be more interesting than web banners and print placements since it is something physical. – Jamie Wachlarz, Krupp Group
2. You‘ll Let Clients Experience Your Work
Experiential marketing campaigns give prospective customers a better idea of who you are and what you can do. If you feel that your brand is stronger when experienced, use this as your opportunity to give your potential customers a taste. – Leila Lewis, Be Inspired PR
3. You‘ll Cut Through Traditional Advertising Clutter
Something original will stand out to customers. Be unique, fun and different. Use every single medium at your disposal to broadcast the event, so you aren’t left with 500 impressions instead of 500 million. For reference, Applebee’s Taste of Change event at Times Square was a very successful campaign. – Chris Carter, Rep Interactive
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4. You‘ll Facilitate an Authentic Interaction
Any brand knows that having a product in a consumer’s hands or creating an authentic interaction with a consumer is worth its weight in gold. The traditional media buy idea of reaching 500,000 people for 10 seconds is starting to take a back seat to how do we engage with 5000 people for 15, 20 or even 30 minutes at a time and have those folks become brand advocates. – Fritz Heffinger, OutCold
5. You‘ll Spur a Call to Action
Experiential marketing leaves lasting impressions with consumers and provides an opportunity for message amplification through social channels. Live experiences creative positive feelings that set the stage for word-of-mouth sharing for a brand. Action begets action. – Russell Kern, KERN Agency, An Omnicom Company
6. You‘ll Build a Two-Way Conversation
Engagement marketing is built around the concept of encouraging consumers to participate in the creation and evolution of a brand campaign. Much like social media, experiential is an essential component of a marketer’s toolkit. It creates a two-way conversation that allows the brand to build an emotional connection with the consumer. – Alex Frias, Track Marketing Group
7. You‘ll See Bigger Results
Success often requires risks. If you want to see results, you need to think big. Pursue your ideas even if that means crossing some lines you may not have considered initially. If you remain conservative in all your efforts, you will likely see conservative results. What worked yesterday, may no longer work as well today. – Jenna Gross, Moving Targets
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