How to track your campaigns correctly using UTM parameters and Google Analytics channel groupings

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That’s nice that Google Analytics has all this info about our website traffic, but how do we see whether our campaigns are truly effective?

Well, good news, assuming you’ve set up Google Analytics goals to track, you can see if visitors are taking those actions after clicking particular links, whether from emails, Facebook ads, Google Display Ads, or even referral links from other websites.

Check it out in the video below. We also discuss our recommendation around how to handle Paid Social Ads, given the fact that Google Analytics came out before there were social media ads.

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