From innovation to monetization: The economics of data-driven transformation

Across industries, for companies large and small, vast new data streams are now the guiding force behind new revenue opportunities and the catalyst for dramatic operational makeovers. In a Midwestern field, for example, a moisture and soil temperature sensor network helps farmers reap data-driven insights that drive better decisions on everything from seed selection to crop yield. In a congested city, a transportation provider taps telematics data and predictive analytics to assess and remap routes, saving millions of gallons of fuel, cutting hundreds of metric tons of carbon dioxide emissions, and shaving off hundreds of millions of dollars in costs.

From innovation to monetization: The economics of data-driven transformation

While there’s no question that big data is the key to business success in the analytics-driven future, the sheer volume of data collected is not the defining competitive differentiator— rather, it’s what companies do with that data that determines whether they win or lose.

To capitalize on the promise of data-driven innovation—whether the goal is increasing productivity or monetizing new products and services—companies first need to build the proper foundation, which includes establishing processes and policies for gathering, cleansing, organizing, and accessing their data.

To ensure that organizations harvest the most value from their data, the processes must be adaptable to changing needs and able to create a data pipeline that places a premium on analytic

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