UnitedHealthcare is adding to its list of digital benefits

UnitedHealthcare is adding to its list of digital benefits

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Private insurers touting Medicare Advantage (MA) plans are gearing up for the 2020 Medicare enrollment period, and UnitedHealthcare is kicking digital offerings for its MA members up a notch, according to FierceHealthcare.

UnitedHealthcare Controls A Quarter Of The US Medicare Advantage Market Business Insider Intelligence

As UnitedHealthcare looks to retain control of — and build out — its 25% share of the swelling MA market, here are two new benefits it's adding to its MA plans starting in 2020:

  • Virtual visits with docs will be an option for 4 million MA customers. It's likely the virtual visit offerings — made possible by the CMS' increasingly softening stance on the telehealth — will get traction given that over half of seniors are willing to try telehealth, per a 2019 American Well survey.
  • It's leveraging remote patient monitoring (RPM) tech for members afflicted by a range of conditions. Including this tech in health plans should keep patients satisfied while also keeping costs down for UnitedHealthcare: 38% of healthcare organizations that ran an RPM program reported reduced admissions and 25% saw a decrease in ER visits, per a KLAS research report.

As more insurers release updated MA plans, we expect others to flaunt new-and-improved digital offerings. Insurance startup Devoted Health just announced that it'll give its MA members a major Apple Watch discount, for example.

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