Openness As a Business Strategy

Openness As a Business Strategy

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Netflix released a rather sinister and/or ingenious five-minute video series it claims helps children go to bed earlier and reduces the amount of “five more minutes” negotiations between kids and parents. Circle with Disney was announced a few days ago; it lets parents control…

Turning Off the Always-On Generations
Netflix released a rather sinister and/or ingenious five-minute video series it claims helps children go to bed earlier and reduces the amount of “five more minutes” negotiations between kids and parents. Circle with Disney was announced a few days ago; it lets parents control kids' Net use. The device and accompanying app come with an Internet kill switch. These new services jump into a struggle over screens that is a big part of parenting and being a kid today. Digital native parents aren’t all that concerned that the YouTubes and Snapchats will ruin their kids' lives, but tech visionaries like Steve Jobs had strict rules on electronics in the house for a reason. Fear of missing out and a compulsion to always be on can render kids unable to communicate or be alone with their thoughts, according to MIT's Sherry Turkle. If children are obsessed with devices, it’s not tech’s fault or the kids. Blame the parents who tell their kids to put down their phones… while they look at their phones. The young Generation Z grew up watching people stare at screens and, at least in some situations, want more boundaries. Gen Z have different social norms, and are more likely than the older Gen Y (Millennials) to find usage of a smartphone at the dinner table rude. Even those relatively unconcerned digital native parents are more likely to reach for a book as they are a tablet to distract or soothe a child. We hope Netflix's five-minute videos don't replace bedtime stories anytime soon.

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