LONDON — Facebook, Google, Amazon and Apple are once again being cast as monopolies that have become too powerful for society’s good, a recurring theme that’s increasing the pressure to rein them in.
A 150-page report commissioned by the British government depicts big digital companies in search, social media, advertising and e-commerce as threats to competition, innovation and personal privacy. Meanwhile, the music streaming service Spotify filed an antitrust complaint in Europe against Apple, accusing it of stifling competition through its control over the iPhone’s operating system and app store.
Wednesday’s dual attacks provide more fodder in a worldwide debate about whether stricter rules need to be drawn up to handcuff or even break up leading tech companies as they try to extend their tentacles into new markets.
“What you’re seeing is a broad recognition that there is a problem,” said Matt Stoller, a fellow at Open Markets, an institution that studies corporate monopolies and advocates for more competitive markets.
In the U.S., Democratic presidential candidate Elizabeth Warren last week proposed breaking up the biggest U.S. tech companies, saying they have too much market and political power.
That high-profile missive further emboldened long-time critics such as former U.S. Labor Secretary Robert Reich, now a professor of public policy at the University of California, Berkeley. He likens Facebook, Google and Amazon to “robber barons” who built vast business empires on innovations in the late 19th century, in what became known as the Gilded Era.
“We’re now in a second Gilded Age, ushered in by semiconductors, software and the internet, which has spawned a handful of (high-tech) behemoths and a new set of barons,” Reich recently wrote in The Guardian, a British newspaper.
The British government’s new report was led by Harvard University professor Jason Furman, who was a chief economic adviser to former President Barack Obama. The report found that global tech giants don’t face enough competition and says that existing rules are outdated and need to be strengthened.
“The digital sector has created substantial benefits but these have come at the cost of increasing dominance of a few companies, which is limiting competition and consumer choice and innovation,” Furman said. “Some say this is inevitable or even desirable. I think the U.K. can do better.”
As for Spotify, the streaming service’s beef with Apple centers on a 30 percent tax that digital services have to pay to use Apple’s “in-app” payment system, making Spotify subscriptions more expensive than Apple Music. That same commission system recently prompted Netflix to stop accepting new subscription sign-ups through its iPhone app, as Apple prepares to unveil its own rival service.
“There is now a shared aspiration, which is the power of the tech platforms being reduced,” said Blair Levin, a policy adviser to New Street Research and a former chief of staff to a Federal Communications Commission chairman.
Apple didn’t respond to requests for comments on Spotify. Google and Amazon also didn’t respond to request for comment on the British report, while Facebook declined to comment.
But in the past, all four companies have fiercely defended their business practices and attempted to make cases that there is still ample competition in their respective markets.
And the companies’ supporters, including legions of lobbyists hired to influence lawmakers, note there is little evidence that their actions have hurt consumers by driving up prices or degrading the quality of their services — many of which are free.
Nevertheless, Britain’s House of Lords recently called for a new digital regulatory authority to provide overall oversight.
European Union authorities also have faced down big tech companies. EU competition commissioner Margrethe Vestager has slapped whopping fines on Google and ordered Apple to pay back billions in back taxes. EU, German and Austrian authorities are looking separately into Amazon’s marketplace platform over complaints of unfair practices.
Although the U.S. government has yet to take similar action, the Federal Trade Commission recently created a task force focused on anti-competitive behavior in the industry.
Britain’s financial secretary, Philip Hammond, said the country’s government would respond later this year to the report’s recommendations, which must be approved by Britain’s Parliament to take effect.
Recommendations include setting up a new “digital markets unit” tasked with giving people more control over their data by using open standards. That would let people move or share their personal information if they switch to a new digital service.
The report’s authors said making it easier to switch would result in new digital services while creating new business opportunities to manage the data.