Tag Archives: behavior

Tweet Before we get to the books, let me ask: what does good marketing do? Thank you for the ‘good’ part. Because bad marketing is what most people…

 

Tweet Opinion: No channel—no matter how promising—is completely brand safe that “YouTube delivered a higher return on investment than TV in nearly 80 percent of cases,” investing marketing…

 

Tweet Last week, I wrote about why marketers are struggling with job security. In an effort to provide career counseling to an industry, I would offer this suggestion:…